Joe fresh is a major Canadian fashion retailer. In a collaboration with HUGE inc, we designed a clean, modern and easy-to-use responsive website. Large, impactful images paired with minimal type is true to the visual identity of the brand. it was important for this to translate throughout the website, especially the homepage. large imagery was also utilized on the product grid as well as the product details page to offer a comprehensive view of the item. In the end, the site succeeded in appealing to a wide range of customers.