Joe Fresh sponsored Frame at Frieze New York. Frame is a section of Frieze dedicated to young artists all over the world. Being that Joe Fresh is such a young company, the sponsorship seemed fitting. With the help of fashion Illustrator Tanya Ling, we created a graphic of a fashionable young women at Frieze. This graphic was applied across many mediums- online banner ads, New York Mag ad, a bus wrap and much more. Tickets to Frieze were available for purchase at Joe Fresh stores. During the weekend of Frieze, Joe Fresh offered complimentary rides to and from Frieze. Attendees could reserve a spot on the shuttle ahead of time as well as modify their reservation at any time online. All in all, this was a fun project to be a part of.