The Fall 2013 Runway Collection was inspired by Paris. The collection was well received, especially by Nylon Magazine who featured the collection in their September Mini Mag. In celebration, Joe Fresh hosted a shopping party with Nylon Magazine. Throughout the night, shoppers were encouraged to participate in the #BONJOURBLACK instagram contest where they were asked to snap a photo of themselves in one or more pieces from the collection. The shopping night along with the contest was a success and yielded a good amount of foot traffic for the stores over the weeks to follow.