Zestt is a boutique furniture store focused on modern home decor. Zestt aids the not-so-design-savvy home owner by making decorating easy through their beautiful color stories. In anticipation of the launch, Zestt held a series of Facebook contests entitled "30 Days of Giveaways". This helped build a fan base for the brand prior to the launch of their e-commerce site. The majority of the contests were centered around the foundation of the brand - color stores. Therefore, it was important to make it easy for a user to "shop by color" on the website when it launched. We created packages that helped the customer get started on a certain color story but also offered opportunities to shop all things related to that story.