Timeless visual identity for an emerging interior designer

SERVICES

Branding

Website Design

Stationery

                    Allegra Ouroussoff Eifler is a New York City-based interior designer specializing in spaces that balance American optimism with European refinement. We collaborated on an elegant brand system anchored in time-honored fundamentals countered by a well-seasoned palette.

MWR – Design and Art Direction
MWR – Design and Art Direction

Drawing on her rich heritage, Allegra has imbued a mix of styles, from pre-Georgian to mid-century, with a contemporary design sensibility. The logomark was designed to carry the virtues of Allegra’s layered interiors, while staying true to monogram principles.

 

The below is the moodboard set the tone for Allegra's chosen logomark and branding system.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

A typeface with expressive ligatures was chosen for brand statements as a reflection of the bold and soft moments found in Allegra’s interiors.

MWR – Design and Art Direction
A Tailored Approach to Realty
MWR – Design and Art Direction
A New Home for an Interior Design Studio

Q & U Real Estate Team

Naming & Positioning, Branding, Art Direction

McGrath II

Website Design

Timeless visual identity for an emerging interior designer

SERVICES

Branding

Website Design

Stationery

                    Allegra Ouroussoff Eifler is a New York City-based interior designer specializing in spaces that balance American optimism with European refinement. We collaborated on an elegant brand system anchored in time-honored fundamentals countered by a well-seasoned palette.

MWR – Design and Art Direction
MWR – Design and Art Direction

Drawing on her rich heritage, Allegra has imbued a mix of styles, from pre-Georgian to mid-century, with a contemporary design sensibility. The logomark was designed to carry the virtues of Allegra’s layered interiors, while staying true to monogram principles.

 

The below is the moodboard set the tone for Allegra's chosen logomark and branding system.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

A typeface with expressive ligatures was chosen for brand statements as a reflection of the bold and soft moments found in Allegra’s interiors.

MWR – Design and Art Direction
A Tailored Approach to Realty
MWR – Design and Art Direction

Q & U Real Estate Team

Naming & Positioning, Branding, Art Direction

A New Home for an Interior Design Studio

McGrath II

Website Design