Joy Jacobs is a lifestyle photographer based in NYC and LA. We met while capturing social content for Essie Nail Polish and I was immediately drawn to her positive energy.
Joy literally brings joy to those in front of the lens, resulting in authenticate and energetic photos. I wanted the zine to be an extension of what it feels like to work with Joy.
This project is a Winner of the PDN Photo Annual 2019 for Self Promotion.
Joy's portfolio is very diverse so I created a book for each theme, totaling 4 booklets as well as a centerfold.
I designed a series of stickers that represented some Joy's favorite things.