Guild of the senses

SERVICES

Branding
Art Direction
Signage
Sales Tools
Packaging Design

                    RW Guild is a collective vision for home. It houses original furniture and lighting by Stephen Alesch and Robin Standefer alongside objects and designs by a Guild of Artists and artisans from around the world. The brands layers form an enriching experience, a true Guild of the Senses.

The signage was designed to be a meeting place between high-level craft and effective brand storytelling that engages with the customer at every possible touchpoint.

Display Cards are strategically displayed throughout the store to educate the customer on high level details about the Furniture and Lighting designs. Tearsheets are provide a more in-depth description of the product–from inspiration to construction–as well as specs and finishes.

A certificate of authenticity is included with every purchase of Roman and Williams Guild Original Furniture and Lighting design.

The global Artisans of the Guild practice heritage techniques through a modern lens. Each piece is made in small batches by hand. Display cards highlight the uniqueness of each Artisan and their craft.

 Balancing soft and the strong, the packaging system unites traditional techniques with protective layers to ensure a memorable unboxing experience.

Related Projects

Roman and Williams Guild Gallery

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