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A Cinematic Take on the Classic Steakhouse

Services

Branding
Packaging Design
Art Direction
Signage
Website Design
Teaser Video
Print Advertising

                Slim’s is a glamorous reimagining of the classic steakhouse by STARR Restaurants. Drawing from Hollywood’s golden age of cinema, Stephen Starr named the restaurant after Lauren Bacall’s nickname in the 1944 film To Have and Have Not—a reference that informed the branding’s flirty yet austere slanted “S.” The interiors, designed by Gachot Studios, echo that cinematic nostalgia through checkerboard Nero Marquina and Calacatta Viola marble flooring, coral pink hues, warm brass accents, and moody lighting, all of which informed the broader graphic language and identity system.

MWR – Design and Art Direction

In To Have and Have Not, Lauren Bacall made her film debut as Marie “Slim” Browning, a sharp-witted and magnetic drifter who becomes romantically entangled with Humphrey Bogart’s cynical fishing boat captain in wartime Martinique. Bacall’s performance defined the film’s seductive tension and introduced the cool, effortless glamour that became both her signature and the guiding persona behind the Slim’s brand identity.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
Starr Restaurants Slim’s Bal Harbour Coaster
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
Starr Restaurants Slim’s Bal Harbour To-Go bag

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A Cinematic Take on the Classic Steakhouse

Services

Branding
Packaging Design
Art Direction
Signage
Website Design
Teaser Video
Print Advertising

                Slim’s is a glamorous reimagining of the classic steakhouse by STARR Restaurants. Drawing from Hollywood’s golden age of cinema, Stephen Starr named the restaurant after Lauren Bacall’s nickname in the 1944 film To Have and Have Not—a reference that informed the branding’s flirty yet austere slanted “S.” The interiors, designed by Gachot Studios, echo that cinematic nostalgia through checkerboard Nero Marquina and Calacatta Viola marble flooring, coral pink hues, warm brass accents, and moody lighting, all of which informed the broader graphic language and identity system.

MWR – Design and Art Direction
MWR – Design and Art Direction

In To Have and Have Not, Lauren Bacall made her film debut as Marie “Slim” Browning, a sharp-witted and magnetic drifter who becomes romantically entangled with Humphrey Bogart’s cynical fishing boat captain in wartime Martinique. Bacall’s performance defined the film’s seductive tension and introduced the cool, effortless glamour that became both her signature and the guiding persona behind the Slim’s brand identity.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
Starr Restaurants Slim’s Bal Harbour Coaster
MWR – Design and Art Direction
MWR – Design and Art Direction
Starr Restaurants Slim’s Bal Harbour To-Go bag

Related Projects

A Visual Identity with French Flare for New York restaurant, La Mercerie
MWR – Design and Art Direction

La Mercerie

BRANDING, menu design, packaging, art direction

Timeless Visual Identity for an Emerging Interior Designer

Allegra O. Eifler

Branding, Website Design, Stationery

Design and Art Direction for persons and businesses in the realms of art, architecture, hospitality, commerce, interior design, real estate and cultural muses.

m@marissarivera.com

©MWR DESIGN CO, 2025